About the role

We’re seeking a Digital Marketing Associate to join the Cyber Risk Marketing team, reporting into the Head of Digital Marketing in London.

This individual will help plan, execute, and analyse campaigns across our digital channels, working closely with our regional marketers, business development teams, technical experts, product managers, and agencies to accelerate demand generation efforts.

This role will require a solid understanding of search engine marketing, conversion rate optimisation and analytics. We’re looking for an individual with a strong background in website CMS management, preferably WordPress. The successful candidate will play a crucial role in driving lead generation for the Cyber Risk team and building the digital marketing function into a centre of excellence for colleagues across the business.

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Responsibilities

  • Assist in the planning and execution of global digital marketing campaigns
  • Develop strategies to raise awareness of Kroll services and drive traffic to Kroll websites
  • Drive inbound lead generation through regular analysis and optimisation of web content to support strategic SEM/SEO initiatives
  • Build service pages, blog posts and other web content in Wordpress CMS
  • Utilise digital analytics to measure campaign performance, optimise user experience, and assess ROI
  • Regularly collaborate with product and content teams to ensure propositions are communicated as effectively as possible
  • Ensure consistency of brand messaging across digital platforms
  • Plan, draft and post of social media content across LinkedIn and Twitter
  • Regularly communicate and collaborate with agencies supporting SEO, PPC and other initiatives to help drive performance
  • Collate and analyse digital performance metrics to support monthly reporting cycles and identify areas for improvement
  • Data analysis and segmentation to identify and nurture target audiences leveraging our email marketing platform
  • Review and proof content across digital channels
  • Request, track and manage projects and coordinate support team resources through project management tools

About you

Essential

  • Bachelor’s degree level or equivalent in marketing, communications, journalism, English, business, or related area
  • 2+ years of experience in B2B digital marketing, preferably in the technology, software or security space
  • Excellent written and verbal communication skills
  • Experience with website content management systems, preferably WordPress
  • Experience with CRM (Salesforce) and email marketing and automation platforms
  • Strong influencing and inter-personal communication skills to operate strategically across all levels of the organization and with senior external stakeholders
  • A positive attitude, eagerness to learn and creative flair
  • Understanding of the cyber security industry and competitive landscape
  • Ability to work as part of a complex cross-functional and cross-regional team
  • A keen eye for detail and analytical and results-driven approach
  • Proactive mindset and ability to effectively manage time while working remotely
  • Evidence of strong commercial acumen

Desirable

  • Google Ads and/or Analytics certification
  • Basic HTML/CSS knowledge
  • Experience with Eloqua/Pardot/Marketo or other automation tools
  • Experience working at or with digital marketing agencies
  • Additional language skills (such as French, Spanish, Italian, Dutch or German)
  • Experience running digital marketing campaigns in languages other than English
Apply here