About the role

We’re seeking a Digital Marketing Associate to join the Cyber Risk Marketing team, reporting into the Head of Digital Marketing in London.

This individual will help plan, execute, and analyze campaigns across our digital channels, working closely with our regional marketers, business development teams, technical experts, product managers, and agencies to accelerate demand generation efforts.

This role will require strong communication and project management skills, as the successful candidate will become the primary interface between Kroll Cyber Risk’s Digital Marketing team and the centralized Integrated Marketing team and will be a key point of contact for several agencies.

This individual will help coordinate the planning and execution of global digital marketing initiatives and play a crucial role in building the Digital Marketing function into a center of excellence for colleagues across the business.

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Responsibilities

  • Assist in the planning and execution of global digital marketing campaigns
  • Develop strategies to raise awareness of Kroll services and drive traffic to Kroll websites
  • Drive inbound lead generation through regular analysis and optimization of web content to support strategic SEM/SEO initiatives
  • Regularly communicate and collaborate with agencies supporting SEO, PPC and other initiatives to help drive performance
  • Partner with web publishing team to develop service pages, blog posts and other web content
  • Utilize digital analytics to measure campaign performance, optimize user experience, and assess ROI
  • Regularly collaborate with product and content teams to ensure propositions are communicated as effectively as possible
  • Ensure consistency of brand messaging across digital platforms
  • Plan, draft, and monitor performance of social media content
  • Collate and analyze digital performance metrics to support monthly reporting cycles and identify areas for improvement
  • Data analysis and segmentation to identify and nurture target audiences leveraging our email marketing platform
  • Review and proof content across digital channels
  • Request, track and manage projects and coordinate support team resources through project management tools

About you

Essential

  • Bachelor’s degree level or equivalent in marketing, communications, journalism, English, business, or related area
  • 2+ years of experience in B2B digital marketing, preferably in the technology, software or security space
  • Excellent written and verbal communication skills
  • Experience with website content management systems, preferably WordPress
  • Experience with CRM (Salesforce) and email marketing and automation platforms
  • Strong influencing and inter-personal communication skills to operate strategically across all levels of the organization and with senior external stakeholders
  • A positive attitude, eagerness to learn and creative flair
  • Understanding of the cyber security industry and competitive landscape
  • Ability to work as part of a complex cross-functional and cross-regional team
  • Strong project management and agency management skills
  • A keen eye for detail and analytical and results-driven approach
  • Proactive mindset and ability to effectively manage time while working remotely
  • Evidence of strong commercial acumen

Desirable

  • Google Ads and/or Analytics certification
  • Basic HTML/CSS knowledge
  • Experience with Eloqua/Pardot/Marketo or other automation tools
  • Experience working at or with digital marketing agencies
  • Additional language skills (such as French, Spanish, Italian, Dutch or German)
  • Experience running digital marketing campaigns in languages other than English
Apply here