About the role

The Cyber Risk team is looking for a Marketing Associate to help deliver integrated campaigns to accelerate our growth in the EMEA region. In this role, you’ll join the Global marketing team and help adapt the global marketing strategy to fit regional needs, forecasting sales needs and campaign budgets, and working with sales teams to ensure that marketing strengthens our brand and drive meaningful results.

Successful candidates bring a passion for learning, a hands-on attitude, as well as a mix of cyber security, data privacy, and legal marketing in a B2B environment to deliver impactful results across a wide variety of tactics and channels. This candidate will develop a strong understanding of our business, our stakeholders and of the platforms, channels, and approaches that will enable our campaigns to effectively reach and engage target audiences.

In this role you will work closely with the EMEA and global marketing teams, our sales team, our cyber experts, other Kroll practices and key partners to help build a regional event calendar, demand generation campaigns, and sales enablement materials according to regional needs. You’ll help improve our tradeshow presence; create unique hosted events and experiences; develop regional webinars; all to generate demand for our services, strengthen the Kroll brand, provide value to clients and prospects and demonstrable ROI.

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Responsibilities

  • Work with marketing, sales, and global product leaders to help deliver an event strategy based on business and account objectives; helping to meet objectives based on the generation of Marketing Qualified Leads (MQLs), customer advocacy, account engagement, and other key performance indicators
  • Work with strategic partners to help devise and orchestrate joint events
  • Help to identify new, creative ways to engage our clients and partners through experiential events
  • Co-ordinate a programme of online webinars, working with sales and product leaders, that generates new leads, demonstrates thought-leadership and reinforces key product and brand messaging
  • Create and maintain marketing collateral working closely with client-facing, creative and communications teams; draft new and edit existing website content
  • Manage conferences, sponsorships and hosted events, including communications, branding, content, on the ground support and measurement
  • Help project manage, copyedit and oversee publication of client newsletters, articles and reports
  • Support SEO and paid search efforts that align to business and marketing plans; partner with the digital marketing team to identify keywords and appropriate messaging to optimize search traffic and lead generation
  • Track speaking engagements, PR, webinars, and panels in a centralized location to promote cross-sell efforts
  • Research and validate marketing investments (conferences, awards, joint thought leadership efforts, etc.); stay abreast of the market landscape and trends
  • Co-ordinate email, social and online marketing to promote our in-person and online event programme
  • Oversee event-related logistics, including but not limited to ordering and tracking event inventory such as booth materials, collateral, giveaways, etc.
  • Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
  • Travel frequently – up to 25 percent of your time may be spent traveling to and at events

About you

Essential

  • 3+ years prior work experience in B2B, preferably in the cybersecurity or technology sector, or a similar area
  • Proven experience carrying out event marketing efforts, including trade show and conference planning, attendance, and tracking efforts to business outcomes
  • A demonstrable track record of delivering high-quality and engaging online events and webinars
  • Excellent written and oral communication skills
  • High degree of familiarity with digital marketing tactics
  • Highly organised with an ability to co-ordinate multiple projects, resources, budgets, and onsite personnel
  • High level of attention to detail
  • Energy and drive coupled with the ability to establish rapport and confidence with internal stakeholders and partners
  • The ability to generate creative ideas and facilitate ongoing process improvement
  • Familiarity with CRM tools (especially Salesforce.com), marketing automation platforms, webinar and online delivery platforms and event management tools
  • Ability to travel for work, including to conferences, internal meetings, and to partner and/or client sites

Desirable

  • You’re both a pro in digital marketing and excited by the impact of traditional channels
  • You work well under pressure and can prioritize and triage competing projects
  • You’re the go to at the office for help with PowerPoint presentations and spreadsheets
  • An understanding of cybersecurity services and solutions, marketplace, and competitive landscape
  • A history of working for rapid growth firms, ideally in the technology sector
  • Language skills (such as French, Spanish, Italian or German) and knowledge of marketing and event activity outside the UK
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